Bringing New Ideas To Life
Meet Sheila O’Sullivan – a strategist, builder, and someone whose curiosity has never once stayed in its lane. My work turns big ideas into real businesses, communication friction into trust, and “I think I want to do that thing” into a plan with legs.



The TL;DR Version
I co-built a B2B marketplace from a dot-com-era startup to an eight-figure exit.
Along the way I learned something that changed how I lead: most friction between smart, motivated people isn’t about skills or effort. It’s about communication style. Nobody teaches you that skill. So now I do.
Today I run SOScreates — a portfolio of projects at the intersection of strategy, communication, and building things that didn’t exist before. Think of it as my professional home base for everything I’m creating and curious about.
What’s in the pipeline now…
…..a non-comprehensive list of projects
Communication Comfort Zones
Working with professionals, teams and organization to remove the friction layer created by communication style differences
My AI Shepherd
Who is managing the AI?
Steady Tonic
Short reflections on bringing ideas to life
